I work at the product level — unit economics, multi-channel acquisition, monetization and retention. The goal is margin, not a cheaper CPA.
Spend doesn't scale without killing ROAS
You double the budget, ROAS halves. The account hits a ceiling, and every push past it buys pricier users who never pay.
Creatives burn out in a week
A winner carries the account for seven days, then dies. Nothing is queued behind it, the team scrambles, spend drops again.
Nobody sees where the funnel actually breaks
Marketing blames the product, product blames the traffic. Without cohorts by geo and channel, every decision is an argument, not a call.
Growth breaks in the gaps between traffic, funnel and economics. So I don't just run ads — I build a system with four parts:
AI interior design app: ROMI 0.97 → 1.28
- Problem
- Losing money on every cohort: ROMI 0.97 on a 6-figure monthly budget.
- What I did
- Unit economics by geo and channel, a no-trial flow, loss-making geos cut, creatives localized by context — not translated.
- Result
- Profitable in 2.5 months.
iOS utility app: from chaos to a scaling system
- Problem
- An unstructured account: one channel, manual tweaks, no rules for when to scale or kill.
- What I did
- In 3 weeks built test → prescale → scale with budgets and transition rules, plus new channels and auto-rules.
- Result
- Lower CAC, higher monthly gross profit, 5 channels instead of 1.
UA automation system
- Problem
- A full workday of manual toggling across 6 products. Losing campaigns burned budget for hours before anyone noticed.
- What I did
- Auto-rules on 6 products, a night mode that checks every 5 minutes, Slack monitoring and an AI agent for analysis.
- Result
- Reaction time from hours to ~5 minutes, 24/7.
Consumer subscription app: growth infrastructure
- Problem
- Revenue in one tool, attribution in another, decisions in a spreadsheet. Nobody trusted the numbers enough to scale.
- What I did
- A revenue + attribution pipeline with cohort reconciliation, automated scale/kill gates, a creative launch system, weekly founder reports.
- Result
- One source of truth. Scale and kill decisions run on rules, not gut feel.
0 → 1: paid acquisition for 3 consumer products
- Problem
- Three products, zero paid acquisition: no tracking, no ad accounts, no idea what a user is worth.
- What I did
- Tracking and attribution, Meta / Google / X accounts from scratch, first creative tests, SOPs and weekly reports.
- Result
- Paid acquisition that runs on process from day one — ready to scale once the signal is there.
AI Interior Design · iOS
Utility App · iOS
UA Automation · 6 Products
Growth Infrastructure
0 → 1 · 3 Consumer Products
Audit
Ad account, funnel, unit economics, and what competitors run in Ad Library. You see exactly where money leaks.
Growth plan
Hypotheses ranked by expected impact, with KPIs and a test budget. You know what we test, why, and what it should return.
System build & ongoing management
Creative system, auto-rules, weekly reports. Scaling decisions based on cohorts and payback — not yesterday's ROAS.
What's the minimum ad budget?
From ~$20k/month in paid spend, or a clear plan to get there. Below that, the cost of management eats the upside.
When will I see results?
Audit and strategy in the first 2 weeks; a stable testing system in month one; scaling decisions once cohorts mature.
Do you work with in-house teams?
Yes. I can own acquisition end to end or plug into your team as a growth lead.
How do you charge?
Monthly retainer + performance bonus tied to agreed KPIs. Audit & growth plan is available as a one-off starting point.
What do you need from us to start?
Access to your ad accounts and analytics (MMP, RevenueCat or similar), one kickoff call about the product and your numbers — and that's it. The audit starts the same week.
What if we're not ready to scale yet?
Then the audit will show it — and I'll tell you honestly. Sometimes the fastest growth lever is the onboarding or the paywall, not more spend. We fix that first.
3+ years in performance and growth, running 6-figure monthly budgets on subscription apps.
I don't stop at the ad account. I work at the product level — unit economics, onboarding, paywall, creative strategy — because that's where scale is unlocked.
Everything that can be automated, I automate. My time goes into decisions, not toggles.
That's also why my clients get a growth lead, not another media buyer.
Tell me about your product
I'll look at your account and funnel and tell you where I see the growth point.
Message me on TelegramI reply within 24 hours.